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Position: Direct Marking CRM Analyst, London, 50, 000
Location: London&South East,,
Position Type: Full Time
Sectors/Categories: Supplier
Salary: £50000 -£55000 pa
Direct Marking CRM Analyst, London, 50, 000
Location: Central London
Salary: 50, 000
Industry: Technology / Telecommunications
The Client:
A majorInternationaltelecommunications company is lookingto expand its Direct Marketing and Insight Analytics function and is looking for a Senior CRM Analyst.
Direct Marketing CRM Analyst Role Overview:
The Direct Marketing Campaign Analyst role will be ideal for a SAS-based marketing insight analyst to progress their career with a major International telecommunications company. The client is offering a progressive role to candidates with a solid background in direct marketing analysis, customer segmentation, propensity modelling or predictive modelling. This role willrequire candidates to maximise the performance of direct mail campaigns through post campaign analysis, using SAS and then to forecast predictions for the performance of future marketing campaigns moving forwards to try and enable the highest ROI from the campaigns. This is a broad and exciting role, which will really allow candidates to take real responsibility for large scale analytical projects within the direct marketing environment. The client, who are trying to expand their loyalty schemes onto mobile technology such as iPhones are looking for an Analyst who iskeen to be involved inSAS analysisto generatemarketing campaign selection lists, provide analytical support to the creative team and provide actionable insights to the marketing team on how to most effectively target customers.
For more information on this role please feel free to contact Juliette Spanner at Harnham Search and Selection on 020 8545 8872 or please feel free to email juliettespanner@harnhamsearch.com
Direct Marketing CRM Analyst must have the following:
* Experience using SAS for an analyticalpurpose ona commercial level.
* Candidates must have successfully completed a degree course, or equivalent qualificatin in ideally a numerate subject such as Mathematics, Statistics, Operational Research or Economics
* Candidates must be eligible to work in theUK.
* Experience working within a commercially driven marketing environment, involvement in delivery campaigns, providing campaign selections and data management
Key Skills: direct marketing, campaign selection, campaign analysis, insight, SAS programming, SAS programmer, CRM, telecommunications, online, SQL, data warehouse, campaign selection, direct mail, email marketing, campaign delivery, data selections, customer insights, London
Company Name: Harnham Search&Selection
Advertised On: Specialist Jobs Online
Date Posted: 28 August 2011
